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Beyond Formulation: Why Sensory Experience Is the Secret Ingredient in Product Innovation  

Beyond Formulation: Why Sensory Experience Is the Secret Ingredient in Product Innovation  

by admin | Nov 5, 2025 | Trending

When it comes to personal care and cosmetics, performance alone is no longer enough. Today’s consumers want an experience — products that feel indulgent, smell inviting, and connect emotionally. The sensory profile of a formulation has become just as important as its...

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    About us

    ESP is a preferred Ingredient & Raw Material supplier to the Southern African Market. Specialising in the personal care and cosmetic market, ESP is a dynamic business offering a unique customer experience.

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    010 595 9690

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    liz@esp-sa.co.za

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